This project looked at selecting a brand that already existed and developing a set of packaging products for that brand. The brand chosen was Dux Waterfowl Co., which is a hunting apparel brand that I choose because I became familiar with it because of my husband. This is an online brand and so a box that could be used to ship the product was essential. The shopping bag is for if the brand were to be sold at a store or at a hunting show in the future.
The different products that were developed were a shopping bag, shipping box, a promotional piece that promotes their "t-shirt of the month" subscription, and then two different gift card options.
